BRUCE FRASER, founder and managing partner of McElhenny Sheffield, is a 25-year veteran of the financial industry. After managing a very successful investment fund for nearly 15 years, Bruce expanded the firm to incorporate a full breadth of wealth management services at the request of clients.

Bruce compiled extensive quantitative market research while completing his MBA in Finance at Southern Methodist University. This depth of knowledge provides the basis for some of the sophisticated strategies deployed for MSCM clients and, additionally, has been a guiding influence for the team while MSCM looks to help investors navigate un­certain markets in the pursuit of creating multi-generational wealth. Bruce continues to be involved with SMU as a member of the Associate Board, mentoring MBA students.